Kelly Reid-Smith - National Sales

As a multi-industry entrepreneur and visionary with over 20 years of experience, I have consistently propelled brands from innovation to acquisition. Throughout my career, I have been a forward-thinking and accomplished professional, using my leadership to drive growth and success across various sectors. Raised in Southern California, I was immersed in the world of Wine, Spirits, and Sales from a young age, which shaped my expertise in the beverage alcohol business. While working my way through Cal State, I gained hands-on experience in every aspect of the industry, including retail, hotels, and restaurants, while holding positions in both wholesale and manufacturing roles. In 2013, I founded JKS Holdings, a company dedicated to incubating and nurturing brands. My strategic approach has been pivotal in guiding brands from the infancy stages of product development through the establishment of robust distribution channels and ultimately leading to high-profit acquisitions. My work has resulted in significant recognition and financial success for numerous brands, solidifying my reputation as a leader in the Wine and Spirits Industry. I have been fortunate to play instrumental roles in major industry transactions, including the sale of X-Rated Fusion Liqueur to Campari Group, the acquisition of Davos Brands by Diageo Global, and the sale of On The Rocks Premium Ready-to-Drink Cocktails to Beam Suntory Global Spirits. My commitment to innovation, strategic growth, and brand development has been the cornerstone of my career, and I continue to seek new opportunities to foster growth and success for emerging brands in the beverage industry.