Founded in 2023, High Basin Brands is a national premium spirits supplier, acquirer and brand innovator focused on organic production and sustainable practices. Dedicated to meeting the evolving consumer demand for high-quality, eco-conscious options, High Basin Brands emphasizes both market growth and widespread distribution. The company’s portfolio features the historic Treaty Oak Brewing and Distilling, along with the upcoming launch of Ghost Hill Organic Vodka.

High Basin Brands’ debut product, Ghost Hill Organic Vodka, will launch in early 2025, marking the collective’s first entry into the growing premium organic spirits market. This launch taps into a consumer trend toward consciously produced beverages, with the market projected to reach $138 billion by 2028. With HBB’s organic focus, Ghost Hill will provide a distinctive option for consumers prioritizing quality, purity, and sustainability. 

With support from Southern Glazers Wine & Spirits, the preeminent distributor of beverage alcohol, HBB has plans in place for a strategic rollout. In addition to distribution, Southern Glazers’ expansive partner network — which includes nationally recognized grocery, big box, and specialty retailers, as well as major hotel chains and hospitality groups— will ensure HBB is well-positioned to make a significant impact in the premium organic spirits category.

HBB’s “grain-to-glass” production model is foundational to its commitment to sustainability. The company uses heirloom grains sourced locally from the Barton Springs Mill, one of the largest purveyors of heirloom and organic grains in Texas. By supporting local agriculture, HBB minimizes carbon emissions and ensures an authentic, environmentally responsible product base for its spirits. Further plans include securing ranch certification for sustainable farming practices, reinforcing HBB’s commitment to environmental integrity and community engagement.